Printable Brand Guidelines Worksheet
This 2-page Letter PDF is for anyone building a brand guide from scratch. It includes a brand guidelines worksheet with fields for name and date, plus fill-in sections for brand name and tagline, mission in one sentence, primary logo and clear space, fonts for headings and text, tone of voice in three words, and photography style. An answer key is included for the first three items.

Free printable · PDF
- 2 pages
- US Letter — choose “Fit to page” for A4
- PDF, 58 KB
Free for personal, family and classroom use.
Use the worksheet to organize brand basics before making a logo or style guide. Fill in each section by hand or digitally, then check the answer key if you want to review the format of the first three prompts.
Good for
- Draft a simple brand guide
- Plan logo and spacing notes
- Define voice and visual style
Tip: Print double-sided on letter paper to keep the worksheet and answer key together.
5 files · PDF, DOCX, XLSX
Get every sheet: Brand Starter Templates
This sheet plus 4 more in one download, with the editable Word and Excel files. Two-page brand guidelines template, colour palette worksheet (hex, RGB, CMYK), logo do’s and don’ts sheet, social media image size guide and business card layout template.
$5.00 USD, one-time 5 files · about $1.00 each
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